Building a brand that redefined an industry

Tom Irwin, Inc. is a distributor of products and services for the turf professionals who manage golf courses, municipal green spaces and sports facilities. Tom Irwin stands apart from others in the industry, because their mission is not just to sell products, but to help clients succeed and enable their communities to thrive. Tom Irwin Inc. is successful because their clients are successful.

In 2010, they asked Jon to codify everything they do with a consistent branding and marketing program. It led first to their tagline: With Tom Irwin, you’re not alone. Then, to a new website. Then, to a number of yearly events and programs that have greatly enhanced the value of their brand and made them famous throughout the turf industry.