Meet four experienced communicators who form the core of Thinkwell inc. We’ve united to help you create an unshakable bond with your audience. Combining strategy, concept and execution — powered by enthusiasm and grit — our mission is to help you achieve more than you thought possible.

David Sohboff.

As a marketing writer, a highpoint is when clients say, “work your magic,” which fuels my self-aggrandizing visions. Though I’ve won 50-plus international and national writing, marketing and creative awards, the truth is, as a writer and project leader, I simply try to listen better, work harder, dig deeper, reach higher than many of my competitors.

This tenacity also explains why, after reaching my lifelong goal of running 25 World Marathon Majors, I’m still racing hard, which is my great passion after my family and work.  

Cindy Carlo.

As a project leader, I love helping clients bring their visions to life. I constantly try to understand what they want to communicate and work to seamlessly with the creative team to make it happen.

I am thrilled to partner on projects that tap into the experience and expertise of Thinkwell Inc. I enjoy spending time with my family and walking my dog.

Ellen Weinberger.

I see strength in my ability to truly listen to you, understand your goals and turn creative ideas into compelling brand campaigns. I honed these tools managing in-house creative teams and building brand expressions at Liberty Mutual and John Hancock while establishing branding for the Boston Marathon and the Olympic Games. What a gift to have had these opportunities!

Now, I’m thrilled to be consulting, and in my spare time, building a collection that embodies design perfection — souvenir state plates. Only 15 states to go.

Jon Pietz.

I worked for 20+ years as an advertising Art Director and Creative Director. At Arnold, Digitas, BBDO and other agencies, I mastered creative skills and won awards, but also learned that a flawed brand strategy can make a slick ad about as useful as flame decals on a Smart Car.

Now, my work is based on uncovering people’s hidden motives. Then helping you support their dreams and aspirations with meaningful brand communications. Your clients and prospects will get a clear view of the value you offer them—and you’ll get more satisfaction from your work.

Gracie Macedo.

Determined to be the most innovative marketing project manager, event planner, and creative contributor, I bring to life an organization’s brand or a person’s dream. Because I know how to organize and execute, and build harmonious teams, I thrive on exceeding expectations. 

As a leader and team member, I share best-in-class design and creative ideas that I have developed for nearly a decade. My creativity is backed up by deep experience in conducting research, evaluating messaging and media strategies, segmenting audiences, and providing the best service a client has ever experienced!