Event Branding for 2013 FIFA Confederations Cup Sponsorship Marketing

To generate excitement for the Liberty Seguros Brazil Confederations Cup sponsorship, Liberty Mutual Insurance launched a “Liberty United” campaign. A marketing kit distributed to employees and business partners worldwide included a world-traveling soccer ball. The creative platform, led by Ellen while creative lead at LMI, expressed the global reach of LMI and coordinated with the FIFA 2014 World Cup identity. The branding utilizes a collage of flags to represent the 26 LMI country offices, with all communications translated into 13 languages.