Bringing a WHOLE lot of love to whole life insurance

How do you grab and hold the attention of insurance agents? What is the best way for an insurance company to stand out in a crowded arena and use their website to build relationships and enable sales?  

After conducting competitive research, pushing our creative thinking, vetting innovative ideas with our client and testing, we determined that the best approach was a warm, welcoming and different positioning: Sell more whole life by getting to the heart of the matter

Through evocative images and language, the website reached out to insurance agents in the most human and needs-based way. Similarly, we showed agents how to take the same approach across the generations of a client or prospect’s family.

How did this work? The client provided one simple and powerful answer: “The whole life site increased the level of agents’ engagement and transformed the site into an engine for relationship building, business value creation and, most critically, sales!”